MOSHI Service Champion Creates Service Heroes, Delivering Exceptional Customer Experiences

MOSHI launched the Service Champion project in its first year, selecting 48 pilot branches from Bangkok, surrounding areas, and nearby provinces, in collaboration with the Business Management Consulting and Development Center at Panyapiwat Institute of Management to conduct Customer Service Excellence training for professional employee development. The evaluation process includes mystery shoppers, Area supervisors, and Human Resources representatives, as part of a long-term strategic plan to expand the project to cover all branches nationwide on an ongoing basis.

On October 22, 2025, at the Moshi meeting room, Mr. Sa-nga Boonsongkor, Chief Executive Officer, (Third from the right) along with senior executives, presented awards to the three champion teams: Big C Ratchadamri (Champion), Seacon Srinakarin (1st Runner-up), and Central Nakhon Pathom (2nd Runner-up). This project reflects our commitment to developing our team to deliver memorable service experiences to Moshi customers at every branch across the country.